Branding, Corporate identity, Packaging
A fresh approach to serving gourmet coffee & healthy snacks at a busy medical center.
The primary challenge in crafting the brand identity for Cafe Clinic was to effectively showcase its dual essence as a gourmet coffee shop and health-focused establishment. Our branding strategy aimed to resonate with medical professionals, patients, and visitors, while emphasizing the cafe's dedication to quality, health, and wellness.
The core of our approach lies in harmonizing gourmet coffee and health, creating a revitalizing oasis amidst the busy medical center. Utilizing a serene color palette, contemporary typography, and cohesive visual elements, we have shaped a distinct brand identity that encapsulates wellness, professionalism, and outstanding coffee experiences. Our goal is to position Cafe Clinic as a beacon of rejuvenation and relaxation, offering an enticing retreat for medical professionals, patients, and visitors to recharge and flourish.